Mequoda Library

Helping Publishers Make Money Online

Don Nicholas, Kim Mateus, Peter Schaible

Hosted By:
Don Nicholas, Kim Mateus,
and Peter Schaible

Creating Landing Pages that Sell
Second Edition
by Don Nicholas and Peter A. Schaible

Preface
Executive Summary
Tips
Five Tips
Intro
Introduction
1
Chapter One: Writing Effective and Promising Headlines
2
Chapter Two: Captivating Readers with a Compelling Story
3
Chapter Three: Webifying Content to Maintain Interest
4
Chapter Four: Building Relationships with Email Capture
5
Chapter Five: Increasing Credibility with User Testimonials
6
Chapter Six: Creating Strategic Order Flow Links
7
Chapter Seven: Applying User-Centric Labeling and Language
8
Chapter Eight: Improving Readability and Content Density
9
Chapter Nine: Providing Urgency and Content Freshness
10
Chapter Ten: Speeding Up Landing Page Load Time
11
Chapter Eleven: Designing Aesthetically Pleasing Landing Pages
12
Chapter Twelve: Offering Multiple and Convenient Order Options
Appendices
1
Mequoda Method Glossary
2
About Mequoda Group, LLC
3
About Don Nicholas
4
About Peter A. Schaible

Creating Landing Pages that Sell
First Edition
by Don Nicholas and Peter A. Schaible

Preface
The Mequoda Method History and Methodology
Part 1
Best Practice Guidelines
Intro
Mequoda Sales Letter Landing Page Scorecard Guidelines
1
Landing Page Guideline #1: Writing Effective and Promising Headlines
2
Landing Page Guideline #2: Captivating Readers with a Compelling Story
3
Landing Page Guideline #3: Webifying Content to Maintain Interest
4
Landing Page Guideline #4: Building Relationships with Email Capture
5
Landing Page Guideline #5: Increasing Credibility with User Testimonials
6
Landing Page Guideline #6: Creating Strategic Order Flow Links
7
Landing Page Guideline #7: Applying User-Centric Labeling and Language
8
Landing Page Guideline #8: Improving Readability and Content Density
9
Landing Page Guideline #9: Providing Urgency and Content Freshness
10
Landing Page Guideline #10: Speeding Up Landing Page Load Time
11
Landing Page Guideline #11: Designing Aesthetically Pleasing Landing Pages
12
Landing Page Guideline #12: Offering Multiple and Convenient Order Options
Appendices
1
Mequoda Method Glossary
2
About Mequoda Group, LLC
3
About Don Nicholas
4
About Peter A. Schaible
5
About Alexandria K. Brown
6
About Kim Mateus
7
About John Clausen
8
About John Alexander

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    First Class Flyer
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    Canadian Living
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    Harvard Health Publishing
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    Verlag fur die Deutsche Wirtschaft AG
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    American Quarter Horse Association
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