Forbes.com Website Design Review

ARTICLE SNIPPET - With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.

Forbes.com is part of (do I really need to say this?) the Forbes family publishing business. Including the familiar Forbes magazine, the websites Forbes.com and ForbesAutos.com, spin-off magazines such as ForbesLife, business and investing specialty newsletters, a business conference division and Forbes on Fox TV. This is a typical Mequoda publishing pyramid—with a very rich family sitting on top.

Well the family hasn't let the money get to their heads, Forbes.com is a commendable site from a design and usability perspective. With 15 million unique visitors worldwide, Forbes.com is an exceptional example of how providing first-rate free content turns the site into "must-buy media."

The site passes the Mequoda Website Design scorecard with enough As to make it to the top of the Mequoda 400 list—if there was one (not a bad idea). Unsurprising were the top grades in strategic intent and brand preference for the prominent business magazine. The criteria that upped the ante were the As earned in content webification and relationship building and readability. With advertisers footing the bill, Forbes.com has built a website offering a superior—and free—online content experience for users.

• Read the laundry list of content webification tactics that make Forbes.com such a sticky site - page 9
• Discover the strategy Forbes.com uses to aggressively invite visitors to start a relationship - page 11
• Learn how Forbes.com keeps their navigation persistent despite the deep layers of content, multiple topics and content formats - page 13
• Understand how Forbes.com completely eliminated the usual print/online problem faced by many magazine publishers - page 24
• Discover how Forbes.com achieves the one takeaway that so many online publishers wish they could do - page 25

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