KnittersReview.com Website Design Review

ARTICLE SNIPPET - Knitters Review is a Great Web-product for the Target Audience of Knitters. It's Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.

Knitter's Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

The success of the site is readily apparent in the plethora of forum posts. This is the real deal, a community site that has been brought together via KR's weekly editorial product reviews. The site makes its revenues through advertising and their own store. It is a true Mequoda network that is run without a large publishing company behind it—just good old-fashioned know-how.

KnittersReview.com follows the Hub model, with three spokes:

• Editorial—Knitter's Review Magazine
• Ecommerce—Knitter's Review Boutique
• Community—Knitter's Review Forum

Each of these sections of the network serve a different business purpose (selling advertising, selling products, bringing in traffic) and therefore require a specific site design and navigation. Since KR is relatively small, we can cover all three micro-sites in a single review and take a look at some particular issues like global navigation, persistent navigation and branding.

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