PrayerPower.com Landing Page Review

ARTICLE SNIPPET - The Landing Page Found at PrayerPower.com Lacks Credibility and is Far from Beautiful—but with a Low Price Point and a Money-Back Guarantee, Curious Self-improvement and Christian Buyers Likely Still Place Orders

Paul McManus, operator of PrayerPower.com, has an edge over other Internet marketers: he can pray for success, and if his product, "Prayer Power," does what he promises in his copy, his prayers will be answered. Prayer Power is a $19.95 book. It comes with two free bonus CDs valued at $31.90, and shows you the right way to pray. How McManus has knowledge of the type of praying God responds to best is beyond me.

When you go to PrayerPower.com, you arrive on a short "preview page" offering you free content titled "The 7 Great Prayers." To get the free prayers, you must enter your first name and email address. When you do, you are taken to a long-copy landing page selling the "Prayer Power" program. Whether you order or not, you get "The 7 Great Prayers" sent to you electronically via email autoresponder. The first prayer was waiting in my email as soon as I was through visiting the page.

• I think the headline could be stronger... read on for Bly's suggested headline.
• The copy falls short in that it doesn't explain how it is that Mr. McManus is able to know what prayers God responds to and which He doesn't. He needs to back his claim.
• In direct marketing, ugly often works. And I suspect that, ugly and disorganized as this site is, it works.
• There are no testimonials that I can see, and in a site making such a huge claim as to know what God wants, this is an enormous omission.
• With the price point less than $20 and a lifetime money-back guarantee, there's enough risk reduction that curious self-improvement and Christian buyers might place an order.

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