DailyCandy.com Website Design Review

ARTICLE SNIPPET - Sharply Focused on a Niche Market of Hip, Young, Women Shoppers who Reside in Major Cities, Daily Candy Proves that Publishers Can Make Money Selling Online Advertising

What's hot and what's not for young, upscale, female, city-dwellers. That's the editorial theme of DailyCandy.com.

Daily Candy publishes 11 email newsletters that recommend shopping, entertainment, food, travel and media to young, affluent, mostly female consumers in Atlanta, Boston, Chicago, Dallas, London, Los Angles, New York, San Francisco and Washington, D.C. There are also "everywhere" and "kids" editions.

Each edition receives a different Daily Candy story every day, except for Saturdays, when they deliver Daily Candy Travel to all city editions. Daily Candy Everywhere is a national edition; everything featured is accessible online at DailyCandy.com.

Daily Candy describes itself as "the ultimate insider's guide to what's hot, new and undiscovered." Founded in 2000 by Ms. Dany Levy, a former New York Magazine staffer, the site's business model seems simple enough.

• The editorial content is free and is supported by banner ads and sponsored links.
• It sends subscribers dedicated emails on behalf of its subscribers, which are entirely about one client's product or service and are always clearly labeled.
• Daily Candy is essentially a Mequoda hub where advertisers pay for access to the newsletter subscribers.
• The site says it maintains "an extremely strict line between editorial and advertising," meaning featured Daily Candy items are selected solely by the editors and no advertiser can pay to be featured.
• Advertising is always labeled as such.

Today we bite into DailyCandy.com and see how sweet it is when measured up against the 14 Mequoda Website Design Guidelines.

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