Internet Marketing Center Landing Page Review

ARTICLE SNIPPET - Internet Marketing Center Landing Page is a Solid, Well-written, Well-executed Landing Page that Does Honor to Its Inspiration and the Legacy of Corey Rudl

It wasn't long ago that I was reviewing the landing page for the Internet Marketing Center, the very long and very well done Internet sales letter developed by late Web marketing guru Corey Rudl. When I heard of his tragic death in an automobile racing accident, I figured we'd probably seen the last of IMC.

Now, however, it seems that one of Rudl's protégés is taking up where the master left off. Derek Gehl is the heir apparent. His landing page is every bit as long and hard-hitting as the one Rudl himself appeared in. The question is... will it be as successful as Rudl's remarkable site? The following is an examination of this new IMC incarnation using the same Mequoda Scorecard I applied to Corey Rudl's earlier effort.

• There is no doubt that Mr. Gehl was paying attention to his mentor when it comes to headlines.
• There's something about this kind of copywriting that carries with it an implied camaraderie between seller and prospect.
• The testimonials were full of credible language, whole names and compelling stories.
• This is very accessible, upbeat, optimistic language that puts the reader completely at ease.
• This is an easy product to be sold by people who know the value of keeping the order language and options easy to understand and participate in.

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