Google AdSense: Easy Money for Publishers

ARTICLE SNIPPET - One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a revenue model for quality content was a completely aligned goal. In June 2003, Google launched its AdSense program, through which a network of online publishers makes money directly off their content. Using its proprietary software, Google automatically matches advertiser-supplied text ads to the publisher’s page content and instantaneously places relevant ads on the page. It’s easy. It’s risk-free. And everyone benefits—more or less.

Very few alternatives existed a couple of years ago for small publishers to monetize their sites through advertising. Banner ads or popups were common; otherwise, the market was scarce. Google AdSense was designed to fill that vacuum.

“We wanted to create a program where website owners could easily sign up online and quickly be up and running and making money off their sites,” said Gokul Rajaram, senior product manager of Google AdSense. “In most cases, the money that publishers earn through AdSense exceeds their revenue from any other online advertising source.”

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