LendingTree.com Website Design Review

ARTICLE SNIPPET - There are two things in life that make us feel successful and powerful, or weak and ineffectual: sex and money. Today, we're talking about money. The very thought of going to a bank for a loan has often been enough to make us feel small and powerless. It is asking for help. It requires disclosing intimate, personal information—stuff you won't tell your mother—about how you spend your money and pay your bills. Historically, unless you were looking for a business loan, it was an admission of inadequacy and the loan officer had the power of life or death over your financial aspirations. Things improved somewhat after deregulation, but you still had to look the loan officer in the eye and say, "I need to borrow some money."

Well, Hallelujah! Now there's the Web and LendingTree.com!

The thought of going to a bank for a loan can be enough to make us feel powerless. Now we can apply for loans online. This has to be a recipe for success—but only if the website lives up to the promise of being easy and secure.

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