eDiets.com Website Design Review

ARTICLE SNIPPET - eDiets.com is an attractive site with a lot going for it: interactivity, customization, personalization, desirable content, contemporary graphics and the promise of some powerful benefits: lose weight, get healthy, look better and feel good.

Overall, eDiets received a B. It is an attractive site with a lot going for it: interactivity, customization, personalization, desirable content, contemporary graphics and the promise of some powerful benefits: lose weight, get healthy, look better and feel good.

If it were mine to do, I might test the current eDiets—which seems to offer access to all of eDiets services equally (as well as those of its sponsors)—against a dedicated microsite whose sole purpose was to get people to sign up for the $11.96 a month eDiets plan.

Those who sign up for the plan can then be directed to the current site. There they can explore and sign up for additional services, such as recipes and personal training. There should also be additional content for these paid subscribers, which they can access with their password.

Anyone who tries to leave the microsite without signing up for the eDiets program should be served a pop-under window offering a free subscription to one of eDiets many free ezines. This would allow eDiets to capture the email address and send a series of emails via autoresponder attempting to convert these free subscribers to paid eDiets plan buyers.

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