I'm making a bold assumption and saying that the majority of you have probably heard of Wordtracker.com. If you haven't, let me give you a brief introduction.Wordtracker.com compiles a database of terms searched for by people. You enter some keywords, and Wordtracker tells you how often people search for them, and how many competing sites use those keywords.
Wordtracker helps you find all keyword combinations that bear any relation to your business or servicemany of which you might never have considered. Wordtracker shows you how popular your keywords really are.
Additionally, Wordtraker will tell you how many people have actually searched for those keywords in the past 24 hours using each of the major engines.
If you are serious about driving traffic to your website, then you must be dedicated to finding the right keyword phrases. Wordtracker will do more than help you find keywords; it will help you identify your audience's searching behavior.