Real-Estate-Fortune.com Landing Page Review

ARTICLE SNIPPET - A Good Old-Fashioned Long-Form Direct Mail Letter, Found at Real-Estate-Fortune.com, Makes for a Convincing Landing Page, Although Some Website Design Tweaks and Adding Testimonials Would Make it Extremely Convincing

Like just about everyone else, I'd like to make more money, work less, and enjoy a higher level of financial security. That's what Dave Lindahl, the Apartment King, is offering the public on his landing page.

There's a fine line that must be walked when offering get-rich products on the Internet. Offer too much and you lose credibility. Offer too little and you lose the sale. Lindahl's landing page is a good example of a get-rich-quick pitch done well. We've tested it against the very objective measuring stick called the Mequoda Scorecard and present the findings.

• In its soul, this is really just a good old-fashioned long-form direct mail-letter. It never loses track of its primary duty: to sell the product.
• Links to the order flow abound on this landing page. Like everything else on this landing page, the focus is to get the prospect sold early and make it easy to order.
• The benefits are clearly stated, the headlines are easy to understand, and just about anyone above a third-grade reading level can cruise through the page and figure out what's going on.
• The only element of urgency is an implied, "How long do you want to be poor?" message that relies on the reader to supply the urgency. I'd like to see a bit more plainly articulated urgency.
• This is a convincing landing page. It really only needs a little tidying up design-wise and some good testimonials to make it an extremely convincing landing page.

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