RealtorMarketingTips.com Landing Page Review

ARTICLE SNIPPET - If Your Goal is to Get Visitors to Sign Up for Your Free Email Newsletter, Consider Driving Traffic to a Dedicated URL Designed Specifically to Generate a Large Volume of Sign-Ups, Much Like What's Done at RealtorMarketingTips.com

My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on your main website in which they enter their email address, you are probably failing to build your e-list as rapidly and cost-effectively as you could. "I get people all the time who tell me they have 300,000 visitors a month, and when I ask how many sign-ups they get for their e-zine from all that traffic, it's something like 300," says Fred. "They think that's terrific, but it's really abysmal."

Fred recommends driving traffic not to the homepage of your main website, typically a brochure or portal website, but to a dedicated URL designed specifically to generate a large volume of sign-ups to your free e-zine. And that's exactly the strategy used at RealtorMarketingTips.com, the subject of this month's landing page review.

• I like the idea that this e-newsletter gives you content that previously cost $147. It establishes a dollar value for the e-newsletter, something most e-zine publishers, including myself, fail to do.
• Online copywriter Harlan Kilstein warns that having a link too early in the sales copy on your landing page can actually depress conversion rates—what happens, says Harlan, is that someone clicks to the order form before he is sold and when he gets to the order page, he is not ready to buy, and abandons both the transaction and the landing page.
• The site operator should replace the annoying pop-up with a pop-under. That way, visitors can read the site copy unobstructed and if they attempt to leave without subscribing to the e-newsletter, they would be served a pop-under telling them to sign up for their free newsletter.
• The major flaw of the RealtorMarketingTips.com site is that it claims email marketing is a great lead generating tool for realtors—but it fails to prove that this is true.
• This is a better-than-average but not stellar example of a landing page dedicated 100 percent to a free e-newsletter subscription offer.

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