The Goals Guy Media Network Case Study

ARTICLE SNIPPET - Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine Optimization and Smart Strategic Alliances

Gary Ryan Blair is a serious strategic planner. His personal philosophy can be summarized in two words: Everything Counts!™ Blair believes in sweating the small stuff, and teaches that every action, word and thought either moves you toward or away from your goals, mission and ultimate legacy—that every moment offers an opportunity for advancement or retreat.

As a business professional, he knows how to set goals for his company and how to reach them. That expertise is also the basis for the many goal-setting and inspirational products he sells online. His GoalsGuy.com website is the hub of what will soon be a network of sites, including 128 distribution channels established through alliances with other quality companies. In a recent interview, he explained his vision for GoalsGuy Learning Systems and how continuously focusing on the answer to just one specific question has made him a fortune.

• Most Goals Guy business relationships begin online with his free email newsletter, which has more than 100,000 subscribers.
• Search engine optimization is key to driving traffic to GoalsGuy.com. "We've got anywhere from a Number One to a Number 10 position with close to 100 keywords," Mr. Blair explained. "That's been the driving force of everything that we do.
• Mr. Blair calls his marketing plan Nine Lives, by which he means that any of his information products can be developed in multiple formats—speeches, books, Web seminars, MP3 audio files, DVDs, self-study guides, etc.
• GoalsGuy Learning Systems has strategic alliances with other business websites, such as MonsterGoals.com and WeightWatchers.com. The result is "like a rotating cash machine."
• Although he was not familiar with the Mequoda Editorial Hub concept at the time of our interview, Mr. Blair acknowledged that he envisioned a Goals Guy network, with an individual website for each of his products—Mind Munchies, Got Goals?, Web Seminars on Demand, etc.

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