Instant Real Estate Newsletter Landing Page Review

ARTICLE SNIPPET - Instant Real Estate Newsletter Landing Page Demonstrates That by Using Niche Marketing You Have A Proven Two Step Method Of Capturing A Prospect’s Email Address And Up-Selling Them ALL In The Blink of An Eye

If you want a good example of a soft offer in direct response advertising, all you have to do is pick up a copy of the National Enquirer at your local supermarket. (Yes, yes, I know you scan "only" the cover and the headlines, but wouldn't dare buy one.) But if you did—and you actually read some of the advertisements inside, you'd come across a strong two-step method of getting a targeted prospect to raise his/her hand. Then you could capture the prospect's interest with an offer such as "FREE Report: Ten Proven Ways To Get The IRS Off Your Back Forever!"

The report would direct the prospect to send a S.A.S.E. for the report. If the prospect took the time to mail it, then you knew you had either a) someone who likes FREE things or b) someone who likes free things and has the IRS after them. This "loss leader" method allows the marketer to use your address and contact you in the future, for such things as perhaps selling you an audit proof tax course. Using a focused niche market as its target, InstantRealEstateNewsletter.com landing page uses this two step method, but more importantly—now you can too.

• Kris KNOWS her audience well, but there could have been some urgency on this landing page—such as "get the information NOW before your competitors do…" or perhaps giving a deadline to get the information
• The copy on this landing page, for the most part, is engaging and successfully gives benefits to the reader and shows them how their professional life is going to improve exponentially with the customized newsletter that they'll give their clients
• Effective, strong testimonials with photos and voice clips of "happy campers" who have purchased the newsletter are important sellers—voice, print and photos help
• The short-copy landing page along with the main landing and order page are presented to the reader in an easy, understandable way—but personally, I'd like to see a font other than "Times New Roman"
• Strong copy, excellent offer and a decent graphic layout. Marketers might want to try this two step method for their own landing page campaign to see if it works for them

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