Doctor Douglass’ Real Health Breakthroughs Landing Page Review

ARTICLE SNIPPET - Doctor Douglass' Real Health Breakthroughs Landing Page by Agora Demonstrates How Traditional Long Copy, Captivating Headlines and Effective Story Telling Convince Readers to Buy

Let me preface this review by confessing that I’m a big fan of the Agora Company’s approach to Internet marketing. Maybe it’s because I started out as a direct mail copywriter and I appreciate the way they’ve taken some of the best parts of that copywriting style and applied it to the age of electronic communications. Maybe I admire the millions of dollars they earn doing it. Or perhaps I just like the way they tell a story.

Whatever the reason, I found the landing page for Doctor Douglass’ Real Health Breakthroughs extremely interesting and very appealing. But that’s just me. Let’s see how the landing page stacks up when seen through the eyes of the Mequoda Scorecard:

• This kind of shotgun approach to headlines and subheads in landing pages is quite effective—you can almost hear the paradigms shifting
• The most important technical gizmo needed here is the scroll bar so that readers can cut to the chase and order the product—with that in mind, I’d like to see more "order now" buttons sprinkled through the letter copy
• The lack of testimonials works against Real Health Breakthrough's credibility—as a prospect, I would find considerable comfort in knowing that somebody else in the world has tried the doctor’s advice and come through it a more healthy person
• There is a lot of blue copy, which I, and almost everyone else who surfs the Internet, take to be clickable links—in this case, they are not... just pretty blue type that looks good but has no additional function
• This landing page is another in a long line of effective, money-generating landing page sales letters by the Agora folks

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