The Daily Reckoning Website Design Review

ARTICLE SNIPPET - The Daily Reckoning Website, a Network Hub for its Financial Newsletters and Services, Demonstrates Effective Website Design and Site Architecture that Supports User Tasks and Goals

Agora is hands down one of the most successful online publishers in the financial newsletter industry. In just six years, it has grown from zero to nearly $100 million annually in online revenue. While compiling this impressive track record, the company pioneered many of the marketing strategies and website design techniques that have since become best practices in the publishing industry. One of those is the website network hub and satellites, a fundamental element and defining characteristic used by top performers that is codified in The Mequoda Method. The network organization here is The Daily Reckoning, as a hub, connecting to numerous satellite websites. But Agora executes this configuration in a fashion we have not seen previously, with solo marketing sites in orbit around a hub. All at one site, The Daily Reckoning attracts the visitors, captures the email addresses of potential customers with the offer of a free email newsletter, and links them, not to a traditional shopping cart of Agora product offerings, but to the sales letters for various premium information products, and from there to individual order forms.

• The Daily Reckoning website design is busy but well organized
• Agora is a pioneer and innovator in building online relationships—they start an online relationship with the offer of free daily content
• Make no mistake—this is a commercial website and the user soon learns that all links eventually lead to a sales letter and order form
• This website design is light on graphics and uses plenty of soothing white space
• Website publishers can learn a lot from Agora and The Daily Reckoning's website design—there is always room for improvement, but this company is doing nearly everything right

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