The Investment U Course Landing Page Review

ARTICLE SNIPPET - The InvestmentU.com Landing Page Converts Visitors to Customers for its Stock Market Success Course, Using Compelling Headlines and Subheads, Intriguing Sales Copy and Smart Graphic Design

We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up "search" marketing for the website (See Mequoda's InvestmentU.com Internet Marketing Case Study.) He and his team have done a very impressive job of bringing visitors to the InvestmentU.com site and landing page with a combination of organic and paid search. In this review, we look at the landing page that InvestmentU.com uses to convert these visitors to customers for its lead product, The Investment U Course. The landing page doesn't disappoint. In fact, it delivers a wallop that makes the visitor want to enroll right now. And that's exactly what the InvestmentU.com folks want you to do, of course.

• The headline engages the target user, not with the product, but with the product's author, and gives him instant credibility as an authority in a field of 5,000 other professional traders
• The story on this landing page has a compelling, believable lead and continues for 2,600 words, using short, easy-to-read paragraphs and punchy, up-tempo sub-heads
• The InvestmentU Course landing page offers a free email newsletter in exchange for the visitor's email address/permission
• The sales letter landing page copy is interspersed with seven glowing recommendations, each clearly identified and credentialed as an authority
• Agora has a well deserved reputation for quality information products and top-drawer copywriters, so we're not surprised InvestmentU's landing page works as well as it does

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