RollCall.com Website Design Review

ARTICLE SNIPPET - Roll Call Website Remains True to its Founding Principles By Using Simple, Effective Website Design, Yet Misses the Boat on a Few Small Details

This website design review proves that RollCall.com, the flagship site for Roll Call newspaper, gets it right. This publication is widely read by those people on Capitol Hill that have a need to know what is happening on the Hill. Roll Call has a well-established reputation as the source for inside information on politics and government in Washington. In establishing a Web presence, Roll Call could have, as so many publications before it, focused on the technology of the Web and lost that which makes it unique. Spending some time with this site doing this website design review provides convincing evidence that Roll Call has remained true to its founding principles.

• The publishers of this site have created a user experience that is well aligned with, and meets, visitor expectations
• This site does a very good job of following recommended online marketing precepts—visitors are not required to scroll to see important content or equally important marketing messages
• The publishers of Roll Call have done an excellent job transferring the quality and value of the print edition to the Web—the site is to-the-point, easy to use and full of value
• Roll Call subscribers are offered a number of email notifications; a better strategy would have been to offer non-subscribers the same options as a way to build relationships
• Embedded linking would enhance the usability of this site, and would facilitate the ability of visitors to create their own paths

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