21st Century Investor Landing Page Review

ARTICLE SNIPPET - While 21st Century Investor Opted Out of a Traditional Landing Page Design, Strong Headlines, a Unique Selling Proposition and Multiple Order Options Still Make it a Good Example of a Main Portal Webpage

Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you're well aware there's no shortage of it online and off. The majority of investment newsletters we know and love primarily use long-copy landing pages to sell their products. This review is of an excellent company that's been giving a plethora of information since 1997: 21st Century Investor. This is not a landing page which usually uses a long sales letter as a vehicle to sell customers. Instead it's a main portal page site that also includes sister subscription services such as 21st Alert, 21st Century Options, Erlanger Squeeze Play and Jim Patterson's Tactical Trading Outlook among others.

• The headline combines a strong, benefit-oriented promise and gives its targeted audience a Unique Selling Proposition
• Because this isn't a standard sales letter landing page, I would enjoy longer copy—although I am impressed with the premiums they offer on the product page to sign up for their other sister newsletters
• One thing is certain about 21st Century Investor: they want you to order… and they want you to order NOW
• This website certainly has their ordering options down very well—they have the Big Three: fax, toll-free phone and email, a practice we strongly suggest for landing pages
• This investment newsletter tells you how many issues you'll get, and the standard 30-day money back guarantee is presented—a more compelling guarantee would have likely increased response

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