Tax Loopholes of the Rich Landing Page Review

ARTICLE SNIPPET - When Targeting Google Adwords, PPC or Organic Search Traffic, it May Benefit You to Use a Short Intro Landing Page that Leads Prospects into a Longer Page, as Evidenced by the Success of TaxloopholesoftheRich.com

Mequoda guidelines outline the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer product, requires medium-to-long copy on that landing page. But should you send your traffic directly to that long-copy landing page? Or will visitors be put off by its length?

Here's a rule of thumb to follow: when you are generating traffic from an ezine ad or solo email sent to your eList, you're reaching an audience "trained" to read your stuff... and you can send them directly to your long-copy landing page. But when you generate traffic through Google Adwords and other pay-per-click advertising—or through organic search—those visitors have much less familiarity with you, and no demonstrated inclination to read long copy on your subject. An example of this two-step landing page approach is TaxLoopholesoftheRich.com.

For pay-per-click and search traffic, many successful Internet marketers use a two-step landing page process- you are first sent to a relatively short landing page requiring you to enter your email address and continue to read more and get more information. Once you enter your email address, you are taken to a traditional long-copy landing page selling the main offer, which promotes an information product, aimed at consumers, on how to save money on your taxes. When you visit the URL, you see a relatively brief landing page with a headline and six bullets promoting a free CD, which you have to enter your name and email address to receive. When you click, you are taken to a longer landing page where you are told how to get the free CD and are given two options for doing so. If you want to set up a two-step promotion, TaxLoopholesoftheRich.com provides a great model for you to follow and adapt.

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