The Motley Fool Website Design Review

ARTICLE SNIPPET - The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation

Tom and David Gardner have made a career of being foolish, and foolishly brilliant. They have created a brand that is well recognized within the investment community and without. They created this brand by respecting their audience and by offering real value to those tens of thousands of viewers, listeners and readers. Their website, Fool.com, extends this ethos by providing visitors with a gratifying experience from which they derive real value.

The Motley Fool demonstrates respect for visitors by doing the simple things well. The design of the site is intuitive. The content is relevant and the navigation is consistently usable. The Motley Fool website successfully brings the brand that Tom and David Gardner created to the web. To the experienced investor, this site is a treasure trove, but to the novice investor, or to experienced investors new to the site, figuring out where to focus attention can be a challenge. This site does an excellent job of leveraging the data process and interactive capabilities of the web.

The Motley Fool site is really all about community, a community of investors that have a belief in David and Tom Gardner as luminaries in the investment community. The Motley Fool website presents a clear and consistent navigation scheme that is anchored by the global navigation menu at the top of the page—this menu is persistent, remaining unchanged from page to page. The Motley Fools don’t pretend to be the smartest guys in the room, but instead offer a common sense perspective with humor and humility—the website conveys this same demeanor, making a substantive contribution to the Motley Fool franchise.

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