Long Live Long Copy

ARTICLE SNIPPET - I’d like to extend a “thank you” to Cory Rudl, who happens to be president of Internet Marketing Center. He’s an extremely successful young man with a welcome message for those of us whose businesses come with a "www" prefix.

Not long ago, a brand spanking new crop of media gurus told us that the Internet had changed all the old marketing rules. The old principles of direct response had little or no place in cyberspace. Guys like me who cut their teeth on the long-form direct mail letter, the buckslip, and the publisher’s lift note…well, we were road kill on the information superhighway. Hopelessly out of date. I’m happy to announce that those eager youngsters may have counted us out too soon.

Take a look at Mr. Rudl’s site and you’ll see what I mean. Out of sheer curiosity, I printed out the Rudl letter. It came to roughly 30 pages of classic “the more you tell, the more you sell” sales copy.

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