The Richebacher Letter Landing Page Review

ARTICLE SNIPPET - Using effective copywriting techniques, Agora Financial's The Richebächer Letter abandons the standard benefits-oreinted headline and instead uses the power of like-minded individuals to sell print subscription sales.

The Richebächer Letter, published by Agora Financial, uses one of the more bare-knuckled attempts at turning fear into threat that we've seen to date. The copy on their sales letter landing page effectively takes the threat of losing one's money and turns it into print subscription sales. They abandon the standard feature-oriented headline and aim straight for the scare tactic—a method perhaps not favored by some but undoubtedly successful. They know their audience and they target them.

The "sky is falling" approach is not one we would normally recommend, but it works here. Despite the weird headline and subheads, the story is informative and entertaining. They could likely benefit by giving the testimonials more prominence, and more credibility. This would undoubtedly increase their conversion rates.

One would think that a landing page for a newsletter predicting the speedily approaching collapse of the world's financial structure would be filled with a feeling of urgency, but it's not. Confusing language regarding the subscription price should be addressed. However, if you are a member of the investing class who is casting a wary eye at the world's governments and financial markets, you are going to love Mr. Richebächer's observations and predictions.

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