The Daily Reckoning Media Network Case Study

ARTICLE SNIPPET - DailyReckoning.com is the largest and most successful example of a Mequoda Editorial Hub that our group has discovered to date. It is also the source of many key Mequoda Method concepts. The Daily Reckoning is the free editorial hub of Agora Financial Group, which is a subsidiary of Agora Inc.

This Internet strategy case study outlines the founding of The Daily Reckoning, and its current function as the “front door” to all of Agora Financial Group's 20 plus paid information products, which include Penny Stock Fortunes, Outstanding Investments and Fleet Street Letter.

The Daily Reckoning is a free email newsletter that is delivered to 500,000 subscribers worldwide. Of the 500,000 subscribers to The Daily Reckoning, 120,000 are buyers of one or more of Agora Financial's information products. The Daily Reckoning boasts an annual retention rate in excess of 70 percent, meaning that more than 350,000 of its 500,000 circulation will still be subscribers 12 months from now. Agora Financial Group, or The Daily Reckoning Network, generates 73 percent of its total annual revenue online, primarily by selling print products linked to dailyreckoning.com.

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