Mequoda Pro

An invitation to join Mequoda Pro -- the new membership website exclusively for publishing professionals.

Dear publishing colleague,

If you work in any aspect of today’s highly competitive publishing environment, you know that our industry is continually and dramatically changing.

Whether you’re a publisher, editor, journalist, copywriter, circulation director, website architect, usability engineer, creative director, website designer, Internet strategist, or an online marketer of newsletters, magazines, books and other information products, you know the pressure for more subscribers, additional product sales and higher profits has never been greater.

That means you need to be constantly learning the newest, cutting-edge skills required to be competitive.

It’s not an easy assignment. The complexity and ever-evolving nature of our online world makes it nearly impossible to keep up.

I know, because my staff and I are working nearly full-time to continuously discover, document and update the best practices of the world’s most successful publishers.

For more than five years, we’ve been leading the way by creating books, case histories, special reports, online webinars and a two-day seminar on how to build, manage, and get real results from your online marketing program.

During that time, Mequoda has become the recognized authority on online publishing management, Internet marketing, landing page optimization and membership website publishing.

Online marketing for Internet publishers is constantly changing and evolving. As we discover new and improved strategies, techniques and tactics, we continually refine the details of the Mequoda Online Publishing and Marketing System.

Now we’ve devised a convenient method to help you keep up to speed on the latest and most effective online publishing and marketing practices.

Introducing Mequoda Pro, the exclusive membership website for publishing professionals who want complete online access to the popular Mequoda video training seminar series

Mequoda Pro is a dynamic, instructive and authoritative membership website like no other.

For only $197 annually, you’ll have complete access to the eight modules of our Mequoda video training series, based on our popular, 90-minute Mequoda webinars.

The Mequoda video training seminar series is available to you online in streaming video, and also is delivered to you regularly on convenient CD-ROM’s that you can view on your personal computer and listen to while driving or exercising.

Now, with Mequoda Pro membership, you can own this valuable instructional program to review again and again, to use for new employee training, or to kick off staff meetings.

Additionally, as a Mequoda Pro member, you’ll receive discounts on all Mequoda programs and products.

Imagine: Mequoda video training…eight 90-minute modules that explain the details of the Mequoda Online Publishing and Marketing System…updated regularly…available for your reference and review…anytime…24/7.

Mequoda Video Training Module #1: Internet Strategy - Becoming an Online Publisher.

• This session covers the goals for a best-practice online publishing system. We will go over the different types of sites that are profitable on the web today and how they compare to the sites of publishers. This session will explain why it’s important to know that while you may have you status in the print world, you have a lot of competition in the online world

Mequoda Video Training Module #2: Keyword Strategy - Making Google Your Partner

• What is the process for identifying, documenting and managing keywords and the editorial campaigns that should follow? In this session, you will learn how to research, analyze and monitor keywords while prioritizing online content development around those keywords to ensure they attract the targeted website traffic they deserve.

Mequoda Video Training Module #3: Website Strategy - Converting Visitors into Buyers and Subscribers

• Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away. How do you get users to the data collection page, credit card in hand and ready to buy? The key lies in crafting effective landing pages that are designed to handle the multiple sources of traffic to your website. After reviewing literally thousands of media websites, we have identified two classes of landing pages (organic and dedicated) and nine types.

Mequoda Video Training Module #4: Editorial Strategy - Using Content to Drive Traffic

• Discover how top B2B and B2C publishers have used the Internet to sell traditional information products, like magazines, newsletters and books, plus add new high margin products such as webinars, membership websites, downloadable books and many other media platforms to build loyal customer relationships.

Mequoda Video Training Module #5: Business Strategy - Embracing Multiple Business Models

• Choosing the right business model and supporting infrastructure for any business is a key strategy for business success. Building the right infrastructure supports higher revenue, lower operating costs and happier customers. You must know how to monetize these customer relationships through one or several business models.

Mequoda Video Training Module #6: Email Strategy - Using Email as a Publishing Platform

• In this session we will go over the best practices in email marketing. The session covers a handful of case studies on editorial calendars, and email building campaigns as well as best-practice design tips. Your email strategy is possibly one of the most important to your business if you are product-driven. Offering free reports and running SEO campaigns to build you email circulation should be top priority.

Mequoda Video Training Module #7: Reporting Strategy - Managing by Exception

• Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others, depending on the site’s business model. Knowing which key metrics to use can be confusing—many site owners find themselves paying attention to the wrong ones.

Mequoda Video Training Module #8: Organizational Strategy - Organizing to Innovate

• While most publishers continue to load more responsibilities onto their existing print staff and require them to learn new skills, those in the know are hiring dedicated writers, marketers and technical staff to run their online business units. These same publishers know how to integrate their print and online teams to leverage editorial assets, cross promote print, Web and email circulation and create advertising synergies for sponsors who are demanding multiplatform marketing solutions.

Mequoda Pro membership: For less than 82 cents a day you can have unlimited access to the Mequoda online video training modules…plus a whole lot more.

Your Mequoda Pro membership guarantees you online access to the eight, 90-minute Mequoda online video training modules for only $197 annually.

But that’s just the beginning.

Included with your one-year Mequoda Pro membership are these valuable bonuses:

• Eight CDs for use on your personal computer. Simply slide the integrated CD into your computer and click on the HTML file. The video player enables you to see and hear a replay of the original Mequoda webinar, complete with PowerPoint slides.
• Mequoda Answers — a new Mequoda Pro members-only forum, where you can post your questions, and receive advice and comments from me and other Mequoda System experts.
• Discounts on the Mequoda Summit and all other Mequoda programs and products.

Little-known secrets…practical strategies…tactical advantages…and proof.

Save yourself from expensive, tedious, trial-and-error marketing efforts.

Consider this simple proposition:

The Mequoda research team and I have already discovered, codified and proven the best Internet marketing practices of the world’s most successful publishers.

With your Mequoda Pro membership, you will discover their little-known secrets, practical strategies and tactical advantages.

And it’s not simply theory — every bit of the Mequoda Online Publishing and Marketing System has been proven to work to create more subscribers, additional product sales and higher profits.

As a Mequoda Pro member, you will be able to access this priceless information for a period of one year in eight convenient video training programs that are updated regularly.

You also will receive eight CDs of the video programs.

And this may be the most valuable bonus of all: As a Mequoda Pro member, you will be able to post your questions to Mequoda Answers, the new Mequoda Pro members-only forum, and get useful advice and comments from me and other Mequoda System experts.

All this is yours for only $197 annually — less than 82 cents a day!

That’s such a terrific bargain, my kids would call it a “no brainer.” Just click on the button below to sign up.

But please act now. Because I’m not guaranteeing the $197 Mequoda Pro annual membership fee will last forever.

This is an introductory offer and may be withdrawn at any time.

So please join Mequoda Pro right now using the order form below.

Cordially,

Don Nicholas
Chief Information Architect & Managing Director
Mequoda Group, LLC

P.S. In case you have any concerns about the veracity of the Mequoda video training series content, please consider this:

• Our findings are based on solid research, not theory.
• More than 2,500 Mequoda consulting clients, Mequoda webinar attendees, and Mequoda Summit veterans can attest to the value of the Mequoda Online Publishing and Marketing System.
• While client confidentiality requires that I not reveal their identity, one publishing company of our acquaintance redesigned its online marketing program in adherence our best practices guidelines and saw an 38 percent increase in sales, and a 24 percent increase in profits, within one year. Your results may vary, but dramatic improvement is the norm, not the exception.
• This ain’t rocket science. You could do the same and achieve similar results. But only if you learn these little-known secrets and practical strategies.

P.P.S. Don’t delay. Act today.

People are already telling me this offer is far too generous and we should charge more for Mequoda Pro membership. And we’re considering it.

But for right now, your introductory Mequoda Pro membership fee is only $197 (but subject to change in the foreseeable future).

So, I can guarantee your complete satisfaction, but not the low, introductory Mequoda Pro annual membership fee.

Please don’t miss out. Sign up right now.