BottomLineSecrets.com Website Design Review

ARTICLE SNIPPET - Martin Edelston and Boardroom Reports are legendary in the direct marketing and newsletter publishing world. The company was born about 28 years ago in Mr. Edelston's home basement "with $5,000 and a dream," as he describes it. The dream was to present answers to issues confronting most Americans—how to be more effective at work... how to manage your money—without being long-winded or confusing. He wanted to present information in a publication that is accurate, concise, clearly written and quickly read.

One of the company's publications, Bottom Line/Personal, is among the most widely read newsletters ever published, with over a million readers monthly. We were eager to see how well the company has used the Internet to market its flagship product. So we had Peter A. Schaible do a website design review of BottomLineSecrets.com. After running BottomLineSecrets.com through the Mequoda 14 website design guidelines, Schaible gives them a B.

BottomLineSecrets.com (and its nearly identical website, Boardroom.com) succeeds by giving us a healthy taste of fascinating content, but not quite satisfying our appetite for even more.

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