BabyCenter.com Website Design Review

ARTICLE SNIPPET - In this website design review, Terri Edmonston looks at BabyCenter LLC, which is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need. This well-designed, interactive website brings reliable advice to a consumer audience, along with peer-support for the most anxiety producing experience many of us will ever have—parenting.

BabyCenter is a subsidiary of Johnson & Johnson, giving it the resources to bring the best of Web technology to bear on their goal of being the center for all things parent-related. The site won a 2005 People’s Voice Webby Award, and enjoys 3.2 Million unique visitors a month. Before she even whips out the 14 website design guidelines, she knows the site is going to do well.

BabyCenter offers a real value to their target audience, and they’ve taken every opportunity to facilitate the different needs of the user while still promoting their revenue-generating objectives. While Load Time and Readability need a good brush-up, this site scored excellently on the 14 Mequoda website design and usability guidelines.

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