Rukeyser Mutual Funds Sales Letter Landing Page Review

ARTICLE SNIPPET - Depending on who’s counting, there are at least 160 paid-subscription financial newsletters published in North America. The most popular focus on stock recommendations, but there are others covering everything from options and futures to precious metals and mutual funds.

There are also a few large—and numerous small—Web-based investment advisory services, many of which sell stock and mutual fund recommendations in a variety of online and offline formats.

Among these financial newsletter editors, Louis Rukeyser is perhaps the one most familiar to the general public—largely because of his TV show. He publishes two newsletters: Louis Rukeyser’s Wall Street and Louis Rukeyser’s Mutual Funds, the latter—as its name indicates—focused solely on mutual funds. It is the landing page for this mutual fund newsletter we are reviewing today. Overall, this is a solid effort: long, compelling copy, a powerful idea (you should invest in the funds and the stock picks of the best managers only) and lots of proof that the idea works (the track records of the fund managers profiled in the newsletter). In this sales letter landing page review, Robert W. Bly determines the reason it rates a C instead of an A is the significant flaws in execution.

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