IMDb Media Network Case Study

ARTICLE SNIPPET - In this Internet strategy profile, Jane Zarem profiles IMDb.com, a best practice Mequoda Editorial Hub. A site that is completely wide open and free to everyone, IMDb.com logs 25 million visitors per month. They make money by pushing traffic off to their membership site, IMDbPro.com and through advertising, licensing, and sponsorship opportunities. Whether the numbers reflect visitor traffic, registered users, or paid subscribers —all stats appear to be trending steadily upwards. Evidently, IMDb is doing something right!

By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a movie — which actors were in it, who produced and directed it, filming locations for it, trivia about it, even where you can find reviews and fan sites elsewhere on the web. IMDb presents all that information and more in a manner that is easily accessible and searchable.

In fact, IMDb is the Web’s most comprehensive, authoritative, and, best of all, free source of information on movies and the film industry. It’s a favorite of hardcore film fans, industry professionals, random moviegoers, and trivia aficionados — all of whom appreciate a serious resource that can also be fun. So grab some popcorn and settle in. It’s show time!

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