WSJ.com Website Design Review

ARTICLE SNIPPET - Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story, the proud Emperor had fallen for a sly tailor’s flattery. He was sold imaginary fabric: fabric that was so soft you couldn’t feel it, so fine you couldn’t see it. He paraded his new finery through the city streets, but in reality, he wasn’t wearing anything at all. The admiring populace was too awed by his power and position to mention that they could see his unmentionables. We all know that The Wall Street Journal is the publication of record for the business world. But we aren’t reviewing the quality of the brand, we’re reviewing the quality of one particular outfit. We’ll use the Mequoda Scorecard to determine how well WSJ.com stands up to scrutiny. Will we have to shout the naked truth to the crowds?

WSJ.com previously won the Library’s own Marketing Excellence Award for Best Online Marketing Newspaper. Yes, we know what a good site it is. But even the best fall down sometimes. Applying the 14 Mequoda Website Scorecard guidelines, does WSJ.com live up to its numbers? Looking at the Overall Grade of B, it’s clear that the Emperor isn’t totally bare-bottomed, just needs a little tailoring. Where is the Imperial cloth frayed? Let’s take a look.

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