Forbes Internet Hub Case Study

ARTICLE SNIPPET - Successful website publishing means creating happy users and healthy profits. With 10.3 million worldwide unique visitors per month, I think it's fair to say that Forbes.com has done just that. You might wonder, then, what a giant like Forbes.com can teach you about successful website publishing?

Forbes.com offers senior business executives just what they need to succeed, from news analysis to stock updates to interactive tools and community and real-time reporting. It's a place where business execs can go to get any and all business information and its 100 percent free for the user with support provided by a "who’s who" of financial and business advertisers.

Now, considering the success of Forbes the magazine, one may have assumed that all Forbes.com had to do was take the magazine's print content and "shovel" it online. After all, there are other business magazines that in 2005 are still struggling with how to bring their brand online. But lucky for Forbes.com, Jim Spanfeller had a vision for taking the Forbes brand online that had little to do with how magazines are made and run. Spanfeller knew the Internet was a new medium that needed a unique strategy.

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