Bluenile.com Website Design Review

ARTICLE SNIPPET - A confession: I am not the target prospect for an online marketer of jewelry. Let me admit to another prejudice: I don’t like complicated, busy, crammed websites. And that’s one reason why I was so dazzled by Blue Nile: it’s a model of effective simplicity for online marketing.

Using the Mequoda Scorecard, I rated Blue Nile an A in every category where I felt it was critically important to get an A; it only received lower ratings in categories that I felt were not as critical to the site or its objectives. Although I was partial to giving the site an A, the overall grade using the scorecard is a B, due mostly to the F grades it received in community and content freshness. Clearly, the site is successful without either of these two criteria, but in order to take full advantage of the Internet as a medium, building a community and clearly indicating how often your site is updated are necessary.

Perhaps a free newsletter would pull back those customers who may have only been considering making an online jewelry purchase the first time they visited Blue Nile. Aside from that, the only other major addition I would suggest is a page giving the visitor reasons why buying your diamond ring online at Blue Nile is preferable to just visiting your local jeweler.

To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Purchase Single Article - $47.00 Subscribe to- $197 per month Includes a months access to over 440 reports, reviews, and case studies. Subscribe to- $497 per year Includes access to over 440 reports, reviews, and case studies for a whole year.