Consumer Magazine Website Design

ARTICLE SNIPPET - Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing. Better Homes & Gardens website offers users a searchable recipe database and a selection of garden planners. Writer's Digest offers its readers a subscription to a continuously updated, online edition of their bestselling Writer's Market and online courses on fiction, non-fiction, poetry and getting published. Other magazine websites are mere customer service portals for their print companion. Still others are online ad vehicles with only the barest connection to the print magazine. In all cases, there are best practices for website information architecture that lead to happy readers and repeat visits. We found wide variance in adherence to these best practices among America's top magazine publishers.

For this in-depth, 30 page research report, the the Library research team closely examined ten leading consumer magazine websites from ten top magazine publishing companies. The Library team focused on the overall homepage usability and several typical user tasks. We conducted a series of expert usability reviews and actual user test labs to determine what we believe to be the top ten "Best Practices" for homepage web design for the consumer magazine market. While the ten best practices we examined are by no means the complete list of design practices, they are essential to sound, effective website design. Successful implementation of these practices will result in more satisfied readers.

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