Do neatness and order add to the credibility of a membership website? Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I use religiously.

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Are neatness and order important to you? I'm of a certain generation of educated Americans that values correct grammar, proper spelling and clear writing. In my model of the world, the manner in which a person speaks and writes says volumes about his character and social standing.

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