But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular webpage. They list a few paragraphs about the info-product, along with the price and maybe one testimonial, and they expect a slew of sales.

Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be—a "slippery slope" that pulls in the reader because it's so compelling and interesting.

11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, website or marketing project, congratulations! You should get great results if you hire a pro to do it right.

Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all—it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects.

Working with a writer isn't a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly.

A crucial factor in streamlining the writing process is determining the principal points you need to communicate—*before* you bring in a writer. Who is your target audience? What is your message? What is unique about your company? In what type of tone do you want to speak to your reader? What type of response do you ideally want the reader to make? Having this information agreed upon before you get a writer involved will save you unnecessary copy revisions and keep your costs down.

Your Traffic Building Checklist
When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn't a cut and dry process—there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.

To get your marketing wheels turning, check out these 15 simple ways to attract new visitors to your site. This is not an exhaustive list by any means, but it will give you several fresh ideas to try.

Now, remember—you don't want to expel effort in getting just anyone to visit your site. You only want people who would likely be interested in what you have to offer.

Attracting traffic isn't a cut and dry process—there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors. To get your marketing wheels turning, check out these 15 simple ways to attract new visitors to your site.

How to Get E-zine Subscribers From Live, In-person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.

An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.

But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up—it's unethical.

So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.